IQOS Iluma Bright Limited Edition

IQOS ILUMA

Philip Morris International (PMI) has released the IQOS ILUMA, the latest addition to the company’s growing portfolio of smoke-free products for adults seeking alternatives to traditional combustible tobacco products. Offering what the company sees as better and more satisfying alternatives to cigarettes, this new range from IQOS includes multiple generations of the IQOS Tobacco Heating System. IQOS ILUMA is the brand’s first tobacco heating system to use induction heating technology, which uses no heating element and does not require cleaning.

The latest generation of IQOS is the ILUMA. The IQOS ILUMA uses induction to heat the tobacco and was launched in Japan in 2021. This device uses specific heated heets sticks called TEREA. TEREA SMARTCORE STICKS are specially designed heated tobacco sticks intended for exclusive use with the IQOS ILUMA induction heated e-cigarette.